Sincerity

I practice devotion, commitment and sincerity in my work but never seriousness.  Seriousness contracts ideas whereas sincerity expands the possibility for my success.

Patience

Just as a the bloom of a flower cannot be forced, neither can great work or great ideas. Everything in it’s own time.

PLAY

A musician does not work the piano, but rather plays the piano. Likewise, I include the element of play and joy in my creative pursuits. It is essential to my process.

Honesty

Design mediates how people interact with each other and shapes the world we live in. As such, I am obligated to create ethical and honest work.

Compassion

Every creative endeavor has impact, no matter how big or small. I insist on respect, functionally and accessibility for all, by establishing empathy towards the people I serve.

Courage

By daring to take risks, I have the wisdom to be humble. Courage is the foundation of my integrity.