Startup company, Enable My Child began with a mission to increase access to quality education and therapeutic services for students with developmental, behavioral, emotional and physical challenges. They rebranded to HelloHero, refined their mission and expanded their services to provide behavioral health for adults. They needed a brand strategy, updated identity, website, client platform overhaul and a mobile app to reflect their new direction and growing services.

As a hero is dynamic, so too is the logo. The design was created with duality in mind, making a single logo work as two. A superhero is cleverly embedded in the design and can be used alone to represent the brand. The different services are separated by unique color schemes, as well as modifying word marks for school and community.